Cebratrack releases “Universe” here on musicvideoalert.com, and this pop-art-piece is sending me big Bjork-vibes. I love the electronic sounds which are being dominated with a strong female voice.
The melody lines are also really psychedelic, and it`s not the most easy song to sing. This might not fit the shoe for commercial pop-music in today’s picture, but I have gotten the chorus stuck in my head. Which is a good thing.
The video is shot in the forest, and there are many cool details. The ballerina with the balloon is a bit weird, those things that would spook you in real life even though it`s just a girl with balloons. I also love the arm movements of Cebratrack when she sings, those small details. Check out the video!
“Universe” is a song which touches some personal buttons, and there is this line which goes “I invited you into my universe, now you calling me crazy”.
I was recently diagnosed with ADHD, so recent that I have not started treatment yet. The thing about me is that I have no filter, and I’m very passionate and open. So I have told several people about my diagnosis, and of course you meet those you regret that you told. So letting somebody into your universe indeed can not give the results you where hoping for.
This music touched my soul, so I contacted Erica Hallström the person behind Cebratrack to find out more.
Who is Cebratrack?
“I like to think of Cebratrack as my musical alter ego. She is braver than me in terms of expressing the less pretty aspects of being a human. Dark thoughts, unwanted feelings and rage for example. I guess Cebratrack is a way for me to define the obscure things within, that otherwise don’t feel welcome in our society.”
How would you describe your music?
“I prefer to describe my sound as epic art-pop. It is both fragile and evil at the same time. I often like to mix up atmospheric verses with choruses that has a harder beat and on point lyrics and melodies. As I mentioned before the lyrics tend to be about craziness and the conflicts within one’s own mind, rather than plain love declarations.”
The video Universe reminds me of Bjork , what inspired the video design?
“It’s funny you say that, I get that a lot about my sound. The first time someone told me I resemble her I hadn’t even heard of her, but now I’d say I’m a great fan. I truly love the way she challenges the conventional rules of both music and what it means being an artist. It wasn’t my intention to do something Bjørk-like even though I must say that I take that as a great compliment! The crazy ballerina in the video embodies the feeling of having an inner monster.”
The song has a strong message, and it hit some personal experiences for me. How did it come to life?
“I actually wrote “Universe” during an internship at a major Swedish music studio here in Stockholm. We were two interns in the studio at the same time. I had to do the dishes and carry out the garbage while he was given the opportunity to work close to the artists as a technician in the studio.This, even though we had the exact same education. Maybe there were other reasons, but I couldn’t help feeling that a great part of it was only because of my gender.
For women, it’s not unusual to hear stuff like ”you’re too sensitive” or ”you just have to put your mind into it.” People with privileges tend to believe that success is about personal strive and capability. They fail to see that people often are held back by other forces than themselves.
For me the song is not only about gender based equality. It also orbits around psychic illness. A couple of years ago I was given a diagnosis, which was a good thing. Now I know myself better. But I’ve experienced that people sometimes took me less seriously when I expressed my feelings. Almost like it was easier to blame it on the diagnosis than to handle the conflict and reflect over ones own behavior. People usually categorize by putting labels on things and put you in a, often small, box.
“Universe” is about finding the strength to stand tall when they tell you that you’re ”too much.” I made this song for all the times they told us we were crazy!”
How do you feel about the term Crazy?
“As I hinted before I think this word is often used by people who undermine other people’s feelings. This is a way to refuse others to have their own picture of reality. It shouldn’t be called ”over sensitive”. My suggestion is that we start calling those who use that term ”under sensitive” instead.”
What is next for Cebratrack?
“This year I’m looking forward to release my debut EP! We have a few shows booked in Stockholm this spring and I’m also discussing the opportunity to play in Europe with my label. We’re very excited to visit new venues in Berlin and Barcelona!”
This was great, thank you Erica.